Sunday 27 February 2011

Salman Khan goes from 10,000 feet for drinks carbonated ad

Seen 'dabangg' Salman Khan Bollywood actor doing a daredevil stunt in new Mountain Dew ad from PepsiCo - he jumps 10,000 feet in a «wingsuit"whose sources parachute opened.

"Everyone is afraid of something or another at some point in his life." But if you try to escape the fear, you would be tired and finally fear will win. Therefore the best way to overcome fear is faced to run through it, because "darr ke aage jeet hai", "Salman said in a release.

Salman was initially some instantly, but it finally did. Wingsuit flying is a new sport flying in the air a special combination and pulling the ripcord parachute as an apporaches to ground.

It is said to be the first Ambassador of brand celebrity roped by Mountain Dew.

Alpana Titus, marketing director of category (flavoured soft drinks), Pepsi Co India drinks, says the new campaign is quite large in terms of quality and budget.

"Salman had jumped a mountain was 10,000 feet high." It initially but trac was confident that it would work well and it would be able to overcome her fears in turn, "she says."

When asked why Salman was chosen among all known faces, Titus said: "Salman was our first choice because it embodies slogan of our (Mountain Dew)"darr ke aage jeet hai"with precision and also has a fan in the country as a result. "Not only subways, but remote people follow him".

45-Second television advertising airs on Friday and a 60 second commercial will be presented in the rooms.
-IANS



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